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Available on bookshelves next month, Design Is How It Works: How the Smartest Companies Turn Products into Icons by Jay Greene features REI as one of eight companies that incorporates “design thinking” into its business strategies. On his website, Greene explains, “Design is more than just making a product pretty – it’s what makes customers loyal.” The co-op is profiled alongside other design companies including Porsche, Nike, LEGO, OXO, Clif Bar, Ace Hotels and Virgin Atlantic.
For those in ...
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Bethany N
on July 27, 2010 at 10:50 AM
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books,
design,
Jay Greene,
rei,
Seattle Times
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The Wall Street Journal’s Kevin Helliker interviewed Nathan Grothe, product manager for REI, about this summer’s hottest trend: stand-up paddle boards (SUP). The full article is available at: Surf's Up: The Rise of Stand-up Paddle Boards.
A once fairly unknown sport has now caught on across the country. REI began selling stand-up paddle boards in six stores and on REI.com in 2009, moving to 20 stores this year. We expect that number to grow in the coming year, in addition to the amount of pa ...
- Posted by
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Bethany N
on July 21, 2010 at 08:20 AM
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paddleboarding,
stand up paddleboarding,
SUP
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REI is currently accepting self-nominations from members for the co-op's board of directors. Nominee criteria include personal and professional experience, such as matching REI's values, an appreciation for the outdoors and giving back to the community, business leadership skills and previous experience serving on a board.
You can request a nomination packet through email or mail. Nominations are being accepted now until August 27, 2010.
The board's Nominating and Governance Committee will ...
- Posted by
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Bethany N
on July 14, 2010 at 04:19 PM
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board of directors,
nomination,
rei
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